In this article, you can find how can you attract talented people. These 7 ways are what you need to create cool job posts.

9 Steps to Create a Cool Job Post

1-Think about what does the applicant would like to know?

When creating your job post, use your target professional wants and needs. Create a target professional persona or your ideal team member.

They would like to know:

• Company information
• Position detail
• What will s/he do
• What are the must-haves or nice-haves skills
• What are the conditions

For example; Are you hiring for a role in Android Development Engineer?

They probably would like to know that;

• Who are you?
• What kind of project will they work on?
• What type of position is a full time, remote or hybrid?
• Where is the work office?
• Could they work from the home office?
• What are the necessary technical skills?
• What do you use technologies in your company?
• What are the responsibilities?

2–Create the job title with the keywords that the professional is using

Keep the job title you use for your ad simple, searchable and straightforward.

Post the position under a recognisable, search engine friendly title, as that’s what applicants will be searching for.

For example, IT professionals won’t be searching for jobs such as “superman”, “hero” and “Jedi.” Instead, they’ll be searching for “engineer” or “developer”.

3-Tell about the company summary

It is important to tell them what your benefits are.

You might write your favourite clients, projects, technologies that applicants will be excited about work culture facts.

4-Be specific about the role

Make sure you detail exactly the level of responsibility and the main duties.

Adding a keyword skill to your job title will help it appeal to a more specific audience.

For example, don’t use the “Software Engineer” title; you might be specific like ‘NodeJs Software Engineer”.

5-Keep it simple. Keep the job’s requirements clear.

You need to outline the key requirements for the job. The requirements will depend on the level of the role.

You might try to incorporate something new, innovative, exciting, challenging.

Be honest with the must-haves. Use short sentences, bullet points and be clear.

If your position is too hard to fill, you could create a creative job post. If you’re looking for a computer coder or app developer, you could present the job post in code.

6-List the necessary experience and qualifications.

Be honest with the necessary experience, skills and qualifications. What skills, qualifications are you looking for in your ideal team member?

It’s a good idea to divide this list into ‘must-haves’ and ‘good-to-haves’, e.g. perhaps JavaScript is a must-have, and any other programming languages are a plus!

Any Visa or GDPR requirements should be listed here too. Many companies do not discriminate based on race, colour, ethnicity, ancestry, national origin, religion, sex, gender, sexual orientation, age, disability, genetic information, marital status or any legally protected status.

7-Tell about your company benefits.

You can tell about your company’s benefits package in the job post.

For example;

• hybrid working
• remote working
• on-site medical care
• unlimited vacation
• free yoga classes
• gym membership
• travel insurance
• educational support

These benefit packages could improve many employees’ lives. They also attract talented people.

 If you are hiring cool people you can post a job on If you are hiring cool people in tech you can post a job via the job.coolever.life.